Your Worst Enemy: The Client

In various day jobs, I witnessed creatives giving presentations that included alternative solutions. Deadly mistake! Clients tend to mess up any idea, even excellent ones, in the eleventh hour. Why then invite them to make the wrong choice – as they inevitably will – right at the start? And from the client’s perspective, those with experience will probably think that if someone presents more than one idea, chances are none of them is quite there yet, and the presenter kind of knows that.

My only excuse for having four versions of the Empty Swimming Pool sketch below is that I started it as a kind of color study. Then someone saw them and wants to use one for a book cover. Well, that’s of course nice. I could live with black version on a cover – but still, I’m probably going to do a fifth one that may suit the purpose better.